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[WSJ] Koreans love ramen. Ramen burgers… Not so much

January 13, 2015
A promotional photo of Lotteria’s ramen burger (Courtesy of Lotteria)

A promotional photo of Lotteria’s ramen burger (Courtesy of Lotteria)

[THE WALL STREET JOURNAL]

The latest volley was fired in South Korea’s ultra-competitive burger battle this week, with Lotteria launching its ramen burger on Tuesday.

Lotteria may have been hoping to emulate the success of ramen burgers in the U.S. but some locals have slammed the Korean version, which features a chicken patty, for what they describe as its blandness, sloppy construction and mismatched flavors.

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