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Boy band EXO tapped to promote S. Korean tourism

August 6, 2018
Members of K-pop boy band EXO pose for a photo in this image provided by the Korea Tourism Organization. (Yonhap)

Members of K-pop boy band EXO pose for a photo in this image provided by the Korea Tourism Organization. (Yonhap)

SEOUL, Aug. 6 (Yonhap) — Popular boy band EXO has been tapped to advertise South Korea to foreigners, the country’s tourism promotion agency said Monday as it moves to attract more inbound visitors.

The K-pop boy band is taking part in the Korea Tourism Organization’s new promotional video series under the theme of “Korea asks you: Have you ever?” it said.

Starting with a teaser video released earlier in the day, the tourism promotion agency plans to showcase the clips via various channels, including YouTube and Facebook, through the end of this year.