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CJ E&M strikes multi-year TV and film partnership with DramaFever

July 29, 2015

By Tae Hong

South Korea’s CJ E&M has partnered with leading online TV/film on-demand streaming site DramaFever for a multi-year licensing deal that will give the site exclusive content and distribution rights to the U.S. and Canada.

According to CJ Wednesday, eight exclusive K-dramas, at least 10 exclusive films and more than 350 hours of other drama and variety programs will make their way to DramaFever as a part of the deal.

DramaFever, which offers subtitled content, is a popular service for Korean drama and variety fans. According to a report by the Korea Creative Content Agency last year, it was the choice destination for 55.7 percent of all K-drama viewers in the United States.

“DramaFever has established itself as a go-to destination for fans of K-dramas, and is an ideal home for our series and films. We look forward to building and growing this partnership together,” said Mark Shaw, CJ E&M America CEO.

Promotion of the partnership will kick off at KCON 2015, it said.

“The growth of the Korean entertainment movement has been astonishing, as can be seen by the influence and popularity of K-dramas and K-pop music beyond Korea, throughout Asia, and into North and South America,” said DramaFever President Suk Park.