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[HOT LINKS] Thigh ads spread from Japan to China

May 23, 2014
(Newsis)

Billboards and banners are not enough. Advertisers are now touting their products on women’s bare legs. (Newsis)

Japanese companies were the first to offer young women money in exchange for using their thighs as advertisement space, and how it has spread to China.

[SINA ENGLISH] The marketing strategy that “renting body part for advertisement” saw its success yesterday in a university in Wuhan, capital city of the central Hubei Province.

Pretty college girls wearing miniskirts stuck QR code on their thighs, attracting over one hundred college students to participate in the activity. [READ MORE]