Home   >   More   >   Hot Links   >   [HOT LINKS] How the NBA is Using K-Pop to Dominate Asian Pop Culture

[HOT LINKS] How the NBA is Using K-Pop to Dominate Asian Pop Culture

March 18, 2014
Girl’s Generation on a widely-seen billboard.

Girl’s Generation on a widely-seen billboard.

[Sports Illustrated Extra Mustard]  While the NBA has done an impressive job of appealing to the markets of China, Hong Kong, Japan, Singapore, the Philippines, and India, it is what they’ve done in South Korea that’s the most interesting and fun. The league inked a partnership deal with MK Trend, a South Korean retailer with 56 stores across the country—and, in a rare move, gave the company permission to alter NBA team colors and add all sorts of funky designs to league merchandise.

[Read more]

One Comment

  1. Smithe575

    April 6, 2014 at 9:31 PM

    I am truly thankful to the holder of this website who has shared this fantastic article at here. ddecegakda

    Reply