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LG sets world record with billboard size of two football fields

September 18, 2014
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(Photo – courtesy of LG Electronics Inc.)

The 250-meter-wide, 12-meter-high sign, constructed near King Khaled International Airport next to Riyadh, is expected to be observed by 20 million users of the country’s gateway per year and generate a wealth effect of around US$25 million annually for LG, the company said.

LG added that the billboard is strong enough to sustain the harsh climate of the Middle East.

While the sign currently displays the G3 smartphone — the company’s flagship handset that has been recently making significant strides in the global market — LG said it will also advertise the company’s other key products such as home appliances and air conditioners.

The G3 has a 5.5-inch screen whose quality is four times that of standard high-definition resolution and features the world’s first 2,560X1,440 Quad HD display. The market has been reacting positively to the device.

“The certification is going to become a cornerstone for LG to solidify its stance as a market leader in the Middle East, an area filled with opportunities,” the company said in its release.