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Samsung dominates all major smartphone markets except N. America

November 10, 2015
This photo, released on Aug. 14, 2015, by Samsung Electronics Co., shows the new phablets that Samsung showcased during a publicity event in New York the previous day -- the Galaxy Note 5 (R) and the Galaxy S6 Edge+. Samsung released the two devices in South Korea on Aug. 20. (Yonhap)

This photo, released on Aug. 14, 2015, by Samsung Electronics Co., shows the new phablets that Samsung showcased during a publicity event in New York the previous day — the Galaxy Note 5 (R) and the Galaxy S6 Edge+. Samsung released the two devices in South Korea on Aug. 20. (Yonhap)

By Brian Han

Samsung Electronics is in a constant tug of war with Apple, so the South Korean tech giant pulled as hard as it could before the iPhone 6S hit the shelves in September.

For the third quarter of 2015 between July and September, Samsung took over most of the global smartphone market as the top manufacturer in Europe, Asia, South America, the Middle East and Africa according to a press release by Strategy Analytics.

But arguably one of the most important regions, North America, proved to still tip in the favor of Apple who had a 33 percent share over Samsung’s 26 percent.

With the most recent October release of the iPhone 6S, that ratio will most likely tip even more in the favor of Apple for the fourth quarter.

Regardless, Samsung almost doubled Apple’s sales on a global scale by reaching 83.8 million units sold whereas Apple had 48 million units sold during the third quarter.

Part of the reason is Samsung’s wide array of smartphone options from entry-level models like the Galaxy A8 and J5 to high-end ones like the Galaxy Note 5 — both of which played a key role in fueling the company’s recent success.