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Samsung to launch new budget smartphone in S. Korea this week

April 26, 2021

Samsung Electronics Co. said Monday its Galaxy M12 budget smartphone will be sold in South Korea this week as the tech giant eyes to expand mobile sales here by introducing more price-competitive models.

The M12 will hit local shelves Wednesday through online sales channels at 198,000 won (US$180), the company said.

The M12 has been already released in select markets including Vietnam, India and Britain.

The smartphone with a 6.5-inch screen comes with a quad-rear camera setup, featuring a 48-megapixel (MP) main shooter, a 5MP ultrawide camera, a 2MP macro lens and a 2MP depth sensor. It has an 8MP camera on the front.

Powered by Samsung’s Exynos 850 processor, the handset provides 3GB RAM and 32GB internal storage that can be expanded up to 1TB via a microSD card.

The M12, which only comes in the color black here, packs a 5,000mAh battery.

According to market researcher Counterpoint Research, Samsung was the dominant player in the South Korean smartphone market last year with a share of 65 percent, followed by Apple Inc. with 20 percent and LG Electronics Inc. with 13 percent.

This photo provided by Samsung Electronics Co. on April 26, 2021, shows the Galaxy M12 smartphone. (PHOTO NOT FOR SALE) (Yonhap)

This photo provided by Samsung Electronics Co. on April 26, 2021, shows the Galaxy M12 smartphone. (PHOTO NOT FOR SALE) (Yonhap)