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Seoul Searching for Hidden Cash

June 3, 2014

The anonymous millionaire to visit South Korea in September
Says he just wants to make people smile following the Sewol tragedy 

The Hidden Cash Twitter account.

The Hidden Cash Twitter account.

Seoulites will soon be seeing free envelopes of money hidden around the city.

The creator behind Hidden Cash (@HiddenCash), who recently went viral for putting on a social scavenger hunt for envelopes of cash in San Francisco and Los Angeles via Twitter, will visit Korea in September to continue his “social experiment for good.”

The anonymous millionaire, who is keeping his identity under wraps, is a 35- to 45-year-old male who’s made money in the real estate business.

In an email interview with The Korea Times, he said he knows about the difficulty in Korea following the Sewol tragedy through his Korean friends.

“I know Korea is going through a hard time now,” he said. “So it just makes me more determined to put a smile on people’s faces there.”

He said he visited Seoul in 1995.

“I remember a couple of times being lost and asking for directions and people saying, “Follow me” and walking me to my destination,” he said. “I was really touched by that, because I have traveled all over the world and it doesn’t happen everywhere.”

The Hidden Cash project started two weeks ago in San Francisco and has since gained more than 440,000 Twitter followers.

“The goal is just to make people happy,” he said. “It looks like we did that in L.A., and we want to do it in more places.”