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Singer Rain to attend UK Fashion Awards 2016

December 2, 2016

SEOUL, Dec. 2 (Yonhap) — South Korean singer-actor Rain will walk down the red carpet at a world-prestigious fashion awards show hosted in London, his agency said Friday.

This is the first time an Asian celebrity has been invited to the annual occasion, according to R.A.I.N. Company.

The Fashion Awards is a major award ceremony that honors rising designers and models who made major contributions to the industry throughout the year. This year’s occasion, slated for next Monday, will feature a campaign where all of its profits will be donated to the British Fashion Council Education Foundation, a local charity that offers support to future talents who have the potential to make contributions to the fashion segment.

Last year’s event was graced by global fashion figures, including Karl Lagerfeld, Stella McCartney, Victoria Beckham and Lady Gaga.

This year’s lineup will consist of Kate Moss, Alexa Chung, Barbara Palvin, and Karlie Kloss.

The ceremony will air live on South Korea’s mobile broadcast application V app.

The singer, whose name is Jung Ji-hoon, shot to fame for his song “It’s Raining,” sweeping Asian charts upon its release in 2004. He has also pursued a career as an actor and producer by starring in Hollywood movies, such as “Speed Racer” and “Ninja Assassin,” as well as launching his own management agency “R.A.I.N. Company” in 2015.

The artist is set to hold a concert in Singapore on Dec. 30.

A photo of South Korean singer-actor Rain, provided by his agency, R.A.I.N. Company

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