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Star of another level
Even Kim Yuna can’t compete with ‘Man From Another Star’
“Man From Another Star,” Korea’s current ratings darling, proved again its popularity with higher marks for its ‘Program Engagement Index’, or PEI, than any other show on the air.
According to Korea Broadcast Advertising Corporation’s study of PEIs from the month of January, “Man From Another Star” scored 148.3, 1.2 points higher than the perennially beloved variety program “Infinity Challenge.”
In comparison, the Korea Figure Skating Championships 2014, where Kim Yuna once again dominated the event with first-place wins, scored 134.6 during the women’s single short program and 132.2 during the free skating program.
The sci-fi drama, which stars Jun Ji-hyun and Kim Soo-hyun, is the story of a romance between an alien and an actress. It averaged a nationwide viewers’ rating of 24 percent in January, according to AGB Nielsen.
The PEI is released monthly by KOBACO and aims to research the value of a television program based on viewers’ engagement with the show. The January data was collected through an online survey with 8,419 viewers aged 13 to 59 who watched programs on KBS2, MBC and SBS.