All posts tagged "brand awareness"

  • A display shows Samsung phone covers representing countries taking part in the 2014 Olympic Games, at the 2014 International CES, a trade show of consumer electronics, in Las Vegas, Nevada on January 8, 2014. (UPI / yonhap)
    Samsung brand awareness rising

    By Choi Kyong-ae Korean brands have been undervalued in global markets but aggressive marketing and improved product quality are pushing up the brand value of certain Korean players such as Samsung and Hyundai Motor Group. In its...

    • Posted January 17, 2014
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