Want live sports without big cable bills? Dish has an answer

(Courtesy of Dish Network)

(AP) – Dish will offer a package of channels, including ESPN and CNN, starting at $20 a month. The availability of ESPN as part of the Internet package addresses a major reason people were loath to “cut the cord” — live sports. NFL games will be blocked on mobile devices, however, because Verizon has those rights.

Dish said it isn’t worried that its current subscribers will cancel satellite service in favor of the cheaper Internet package. Rather, Dish is hoping to lure those who don’t pay for TV channels at all because they find it too expensive.

“A lot of big incumbents don’t like change, but everything else is changing around you,” says Joe Clayton, Dish’s CEO. “Technology is broadening the consumer viewing opportunity, and they are taking advantage of that.”

The Dish offering, dubbed Sling TV, will launch in a few weeks and also include channels from Disney, Scripps and Time Warner’s Turner. About 20 channels will be available, such as the Disney Channel, ABC Family, the Food Network, HGTV, the Travel Channel, TNT, TBS and the Cartoon Network. Sling TV is not to be confused with the SlingTV device that allows viewers to watch TV remotely. Sling Media, the maker of that device, is owned by EchoStar Corp., which was spun off from Dish in 2008.

The $20 price for Dish’s basic package will be far cheaper than what people would pay for a cable or satellite. (Dish said its average monthly bill is about $85.) Dish says it keeps the Internet service cheap by excluding most over-the-air network channels, which can be costly for pay-TV providers as broadcasters demand higher fees. An Internet service also won’t require special equipment, such as a satellite and receiver dishes. For those who want more than the basic channels, Dish will offer various add-ons for $5 each, including extra channels for sports and a package for kids.

The catch: Only one person can watch at a time. Family members who want to watch different channels simultaneously will need separate subscriptions.

Meanwhile, Dish is adding Netflix and other video apps to its Hopper set-top boxes, so viewers can watch both traditional channels and online video services through the same device. And anticipating that more Internet video will be shot with an increased resolution known as 4K, Dish is adding 4K capabilities to its Joey devices for multi-room viewing.