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Whatever Lee Hyo-ri eats: Lentil sales soar in S. Korea

February 13, 2015

Lentil salad (AP Photo)

Lentil sales have soared since singer Lee Hyo-ri’s personal blog revealed they were on her breakfast menu.

Lentils ― regarded as a “superfood” ― are one of the best sources of protein, vitamins and fiber. They also are low in calories.

Lentil imports hit 12.7 billion won ($11.6 million) last year, compared with 302 million won ($275,000) the year before, according to Korea Customs Service trade statistics.

The unfamiliar legume gained popularity after it was mentioned on the famous singer’s blog last May.

Lee Hyo-ri (NEWSis)

Lentil recipes have flooded the web, sending the trendy health product viral.

“Super-grains such as lentil beans were unfamiliar as they are not used in traditional Korean meals,” Emart grain buyer Ryu Hye-ryung said. “However, more customers are looking for super-grains as their interest in health grows.”

2 Comments

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