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[BBC] S. Korea’s craft beer start-ups battle big brewers

December 15, 2014

 

South Korean lawmakers taste homebrewed beer at the National Assembly in Seoul on April 8, 2014. The event was held to widen lawmakers' understanding of changes in the local beer industry. (Yonhap)

South Korean lawmakers taste homebrewed beer at the National Assembly in Seoul on April 8, 2014. The event was held to widen lawmakers’ understanding of changes in the local beer industry. (Yonhap)

[BBC]

Considering that all of South Korea was, at least in beer terms, something of a barren landscape less than a decade ago it’s a remarkable scene.

Then the market was over-run with offerings from South Korea’s two massive industrial brewers; Hite-Jinro and Oriental Brewers.

The rise of craft brewing in Seoul is something of a David and Goliath story, with a passionate handful of craft entrepreneurs overturning decades of beer boredom by tapping into pent up consumer demand and thawing South Korean public policy on how beer is regulated.

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